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Marketing

Innovative. Cutting Edge. Bold.

A Comprehensive, Proactive Strategy. A Talented, Diverse Team.

NAI Pensacola is a recognized industry leader in marketing and has a dedicated full time marketing professional with over 16 years of experience. We utilize a strenuous and thorough approach to marketing each property, our Clients are confident when they accept an offer that it is the highest price the market will bear.

NAI Pensacola begins with state-of-the-art analysis of the property and the area. We subscribe to multiple, high end, databases which provide comprehensive current and past market trends. We take the time to analyze this data and compile comprehensive Market Activity Summaries. The real estate market is dynamic and complex you need a highly experienced agent to work on your behalf. That’s us. NAI Pensacola gathers the information to ensure our Clients have the knowledge to buy, sell or lease a property with confidence.

The marketing strategies are facilitated by an experienced marketing specialist. The strengths of each agent will be used collectively to expedite the marketing process. We formulate strategies for tenant mix, ground up development and project leasing. With an exceptional breath of market knowledge, creativity and experience, we offer innovative approaches to maximize a property’s potential. To successfully execute the marketing strategy of your property, the following methods are implemented:

  • Marketing Brochures- a custom, detailed marketing package is created for each property.
  • LoopNet- NAI Pensacola agents are all premium members of LoopNet the largest on line commercial real estate listing service
  • Commercial MLS – NAI Pensacola is a member of the Pensacola Association of Realtors, Pensacola Commercial Association of Realtors, Baldwin County Association of Realtors, Santa Rosa MLS, Emerald Coast Association of Realtors and Bay County Association of Realtors
  • Prospect – marketing packets are sent to prospects, brokers and investors whose criteria the property meets
  • Cutting Edge Technology – NAI Pensacola uses state of the art technology to market our listings. We provide our listings with maximum exposure and visibility. Real time exposure. Effective marketing.
  • Prime Signage- Signage is placed on the property where visibility is best.
  • Direct Mail- we resource our extensive data base of clients, investors and owners
  • Internal Communications/ Team Approach- we work collaboratively to aggressively market our properties
  • Social Media- All of our listings receive premium on line exposure.
  • Economic Development- our properties are featured on economic development sites.

Market Research Capabilities

  • Demographic reports
  • Traffic counts
  • Aerial mapping
  • Comparable reports
  • Vacancy reports
  • Local market reports
  • Market trends and absorption reports
  • Consumer spending reports
  • Business locators
  • Market potential
  • Lifestyle reports